Inquirer critic Steven Rea ran down the details of the upcoming CineFest* yesterday, confirming details that Cinedelphia reported back on January 14. One week in length (April 7-14), both screens of the Ritz East, under the artistic direction of the Piazza screen’s programmer. They’re also using the Trocadero and the Painted Bride and will be holding some sort of Burning Man-like festival in the lot between the Ritz Five and Positano Coast. Notice that long-time artistic director Ray Murray has stepped down to mere programmer status and that former programmer faves Jennifer Steinberg (responsible for the always impressive Documentary Tradition program) and Travis Crawford (Danger After Dark) are absent (though Travis will be returning for this summer’s QFest). See the link above for a few quick programming mentions, but also expect the Philadelphia-area debut of the locally-made Sundance hit documentary about the Toynbee tiles as well as a screening of Chinese slasher Dream Home (neither of those are confirmed, so don’t quote me, just speculate with me).
The fact that they got their act together in about a month’s time just goes to show how easy it is to set up and program a film festival (as long as you have at least a little money…also helpful are a trust fund and lots of free time). I hope it inspires other film lovers to do the same, I’ve always thought that Philly could sustain a big festival every season. In any case, CineFest is back and it’s targeting a younger demographic than ever before. Just check out that logo above, kids love Sailor Jerry! Get psyched!
* The web address of the linked article above is strange, giving props to PFS Exec. Dir. Andrew Greenblatt…the Inquirer is still just as confused as the rest of us: http://articles.philly.com/2011-02-20/entertainment/28612928_1_tla-entertainment-andrew-greenblatt-philadelphia-film-festival
Moments after this was posted I received the following message from local programmer Travis Crawford: “Unless I’m forgetting it, I don’t think DREAM HOME is part of the line-up because I believe IFC is already going to make that available via on-demand prior to the festival. Incidentally, the genre film program in CineFest is likely to be called Danger After Dark too, in addition to “my” Danger After Dark that I’ll program for QFest in July again. Yes, it’s confusing, but yes, I’m OK with all of it. :)”
And if he’s OK with all of it, you should be too. I am.