Earlier today my girlfriend and I took a break from the Cinefest madness and headed to King of Prussia to see Born To Be Wild 3D on the IMAX screen followed by a pair of failed attempts to lift Thor’s hammer at the Paramount/Marvel Studios/WMMR promotion at Hot Topic. The goal was to lift the hammer from its promotional cardboard holder in an Arthurian manner that would thereby grant its new wielder a trip to Hollywood for the film’s premiere. While we were filling out our contestant forms, a WMMR representative recommended that we not exert too much energy as the hammer was being held in place by a 1,200 lb magnet. The magnet will theoretically be released at some point during the promotion when someone is “deemed worthy” thus elevating two shitty morning men to the status of gods (mythologically speaking). The hammer will depart for another city’s outlet for Tim Burton t-shirts and buckle-heavy pants tomorrow after 4:00 PM so get over there while you can.